Newspaper article St Louis Post-Dispatch (MO)

Walmart Armors Up for Food Fight with Amazon

Newspaper article St Louis Post-Dispatch (MO)

Walmart Armors Up for Food Fight with Amazon

Article excerpt

Walmart's Jet.com will launch a higher-end grocery line targeting millennials, just over a year after Walmart spent more than $3 billion for the fast-growing online retailer amid more intense competition from Amazon.

Amazon.com Inc. last month closed on its acquisition of Whole Foods, as Walmart, Target, and other supermarkets fight to win a bigger slice of the grocery market. And pushing private brands when they work offers high profit margins since stores have control of sourcing. Whole Foods has done well with its private label 365 By Whole Foods Market, which is being expanded to Amazon.com.

Jet.com said Friday that the new brand, called Uniquely J, will focus on younger customers in urban areas, offering them select coffee, olive oil, paper towels and other products.

Jet.com, which sells products including clothing, gadgets and home furnishings, will also be carrying some of the niche brands like ModCloth and Bonobos that Walmart has acquired in recent months. …

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