Newspaper article St Louis Post-Dispatch (MO)

Our Story Is Bigger Than Amazon

Newspaper article St Louis Post-Dispatch (MO)

Our Story Is Bigger Than Amazon

Article excerpt

About a year ago, long before St. Louis started its Amazon sales pitch, we had an idea. St. Louis didn't need more great things to see and do, we decided, but a better way to shine a light on what we already have and are enhancing every day. We wanted to change the perception of our city and highlight its remarkable commitment to building the future of the region. So we created a new, not-for-profit publication: Across STL.

The idea was to invite people to tour our region, on routes, trails and dedicated bike paths that connect to the most popular St. Louis attractions and destinations. The magazine would describe places to visit and introduce people who are making things happen here.

We didn't need to conduct a survey to confirm what St. Louisans already know: Outsiders may have a less-than-favorable opinion of our city. In recent years, potential visitors have heard more about our difficulties than our attributes. As St. Louisans, we're more than ready to acknowledge the problems but if tourists don't come here and businesses don't start, expand and relocate here, we won't have the economic viability to fix those problems. We need to tell our story and tell it in a more compelling, vivid way than ever before.

We love where we live. We long for the resolution of the struggles that now define us in the world's eyes. These problems are serious, decades old, and vexing. But if we're to solve them, the St. Louis narrative desperately needs to change. We don't want our earnest efforts to solve these problems to deter people from putting St. Louis on their "A" list of places to visit. People in New York and San Francisco aren't waking up every day thinking about how they can tell our story. That's up to us.

We want people tourists, conference-goers, and residents alike to experience Citygarden on the way to a dinner overlooking the new Arch grounds. To take a bike ride through the Grove to the Missouri Botanical Garden. To experience Forest Park and have lunch at the St. …

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