Newspaper article St Louis Post-Dispatch (MO)

Budweiser Taps Pre-Prohibition Recipe Sold Only in St. Louis for New Beer

Newspaper article St Louis Post-Dispatch (MO)

Budweiser Taps Pre-Prohibition Recipe Sold Only in St. Louis for New Beer

Article excerpt

Anheuser-Busch dug deep in the archives of its St. Louis brewery for its new beer slated to hit store shelves nationally this week, Budweiser 1933 Repeal Reserve.

Adolphus Busch created the amber lager in pre-Prohibition days for his friends and it was originally only sold in St. Louis, where the brewery was founded. The recipe hasn't been brewed by A-B since Prohibition ended.

The recipe was tweaked a bit to have a higher alcohol content 6.1 percent than the original. By comparison, A-B's flagship Budweiser brand has 5 percent alcohol content.

The beer in 12-ounce, vintage stubby glass bottles will be available at retailers and some bars and restaurants nationally only for a limited time.

"While Budweiser Repeal Reserve is a great tasting amber lager, it also tells the story of an important part of our history and gives reason for celebration," A-B's vice president of Budweiser Ricardo Marques said in an email. …

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