Newspaper article The Canadian Press

How to Register to Receive $25 Loblaw Card after Bread Price-Fixing Arrangement Admission

Newspaper article The Canadian Press

How to Register to Receive $25 Loblaw Card after Bread Price-Fixing Arrangement Admission

Article excerpt

How to register to receive $25 Loblaw card

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VANCOUVER - Loblaw Companies Ltd. is offering customers a $25 gift card as a goodwill gesture after admitting the company participated in an industry-wide bread price-fixing arrangement.

"This conduct should never have happened," said Galen G. Weston, CEO, during a conference call with analysts Tuesday.

"The gift card is a direct acknowledgment of that to our customers. We hope that they'll see it as a meaningful amount that demonstrates our commitment to keeping their trust and confidence," he said in response to how the company arrived at the card's $25 value.

Here's how to redeem the offer:

Customers can visit LoblawCard.ca and enter their email address to be notified once registration opens.

The company expects registration to begin on Jan. 8.

Full details will follow, but broadly speaking, visitors to the site will have to declare that they are the age of majority or older, said spokesman Kevin Groh, in an email. …

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