Newspaper article The Canadian Press

Aphria to Invest $10M in Branded Venture Targeting Recreational Pot Market

Newspaper article The Canadian Press

Aphria to Invest $10M in Branded Venture Targeting Recreational Pot Market

Article excerpt

Aphria to invest in entity merging pot brands

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LEAMINGTON, Ont. - Medical marijuana producer Aphria Inc. says it plans to invest $10 million in a company merging two cannabis brands to target the incoming recreational pot market in Canada.

Aphria (TSX:APH) says it has committed to a $10-million equity investment in the venture merging luxury marijuana brands Ontario-based Tokyo Smoke and British Columbia-based DOJA Cannabis Company, which is expected to be renamed Hiku Brand Co. Ltd.

The Leamington, Ont.-based marijuana company already holds a stake in TS BrandCo Holdings Inc., known as Tokyo Smoke, and last year signed a licensing agreement to produce and ship cannabis with its branding to medical marijuana patients.

Aphria chief executive Vic Neufeld says the investment marks the company's first venture into premium British Columbia cannabis as it anticipates that branding will become an important differentiator in the recreational pot market, with legalization expected next year. …

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