Newspaper article The Canadian Press

Some Canadian Media Organizations Ready to Cope with Facebook's Changes to Feeds

Newspaper article The Canadian Press

Some Canadian Media Organizations Ready to Cope with Facebook's Changes to Feeds

Article excerpt

Media organizations expect to cope with Facebook changes

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Some members of Canada's media industry say they expect to be able to weather the potential setback created by the latest change to Facebook's content sharing priorities.

The social network recently announced that user feeds will now feature less news and other public content and more of the personal photos and status updates that first fuelled its popularity.

Facebook says it made the change in order to promote conversation and make time spent on the platform more meaningful.

As a result, Facebook says it expects pages that produce what it described as more passive content, including news and pre-edited videos, to receive fewer clicks.

News outlets have frequently used social media to drive traffic to their sites in recent years, but some Canadian organizations say Facebook is just one piece in an increasingly varied puzzle.

Andree Lau, editor-in-chief of HuffPost Canada, said the effect on the industry may be more muted now than if the change had come a few years earlier.

"Media outlets have already seen a big drop in Facebook results due to other algorithm tweaks, so this isn't a big shock," Lau said. "We have been adjusting our priorities and strategies long before today's announcement."

Facebook's shift toward promoting conversation plays to the HuffPost's existing focus, Lau said, adding that the media outlet has always tried to foster discussion among its readers.

Conversation is at the centre of Facebook's new approach, according to the organization's explanation for the change.

Founder Mark Zuckerberg outlined the rationale in a Facebook post, saying content from "businesses, brands and media" had begun to crowd out the more personal moments which he said are at the core of the network.

Those personal updates will therefore become more prevalent in user newsfeeds, he said, adding that posts from other sources will still get promoted if they help encourage social interactions.

Those interactions, Zuckerberg said, can be good for a user's well-being.

"We can feel more connected and less lonely, and that correlates with long term measures of happiness and health," he wrote. …

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