Newspaper article The Canadian Press

Alberta Opioid Awareness Campaign Reflects Input from Affected Families

Newspaper article The Canadian Press

Alberta Opioid Awareness Campaign Reflects Input from Affected Families

Article excerpt

Alberta introduces opioid awareness campaign

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CALGARY - Alberta Health Services has introduced a new provincewide opioid awareness campaign.

It includes advertising on light-rail transit trains in Edmonton and Calgary, billboards, radio spots and posters at post-secondary campuses, in restaurants and in bars.

Associate Health Minister Brandy Payne says the campaign hopes to increase awareness of the supports available that could help save lives otherwise lost to fentanyl and other opioids.

It also reflects input from families who have lost loved ones to an opioid overdose.

Payne notes that the province is already increasing access to opioid dependency treatment, naloxone kits to counteract fentanyl overdoses and supervised consumption services. …

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