Newspaper article The Record (Bergen County, NJ)

NJ Lottery Films at Millburn Jewelry Store

Newspaper article The Record (Bergen County, NJ)

NJ Lottery Films at Millburn Jewelry Store

Article excerpt

A prominent jewelry store in Millburn's downtown saw a car crash through its front door in 2015, and in 2016 saw a busted connection spurt water 50 feet high in front of the store.

Oxford Jewelers now has a potential geyser of positive publicity.

The New Jersey State Lottery Commission, which in November hiked its ticket prices amid declining revenue, selected Oxford Jewelers as the location for a commercial spotlighting its Mega Millions wagering game.

Devin Culleton is the owner of Oxford Jewelers, 302 Millburn Ave., formerly known as Oksenhorn Jewelers before the prior owner's retirement last year. Culleton was happy to capitalize on the publicity following the Dec. 13 commercial shoot for Mega Millions.

"They were here at 5 in the morning to 11 in the morning," said Culleton in an interview. "They had to close the shop down. …

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