Newspaper article St Louis Post-Dispatch (MO)

Some Fries, Valentine? Restaurant Chains Aim for Sweethearts

Newspaper article St Louis Post-Dispatch (MO)

Some Fries, Valentine? Restaurant Chains Aim for Sweethearts

Article excerpt

Is that love in the air or french fries? White Castle, KFC and other fast-food restaurants are trying to lure sweethearts for Valentine's Day.

It's an attempt to capture a bit of the $3.7 billion that the National Retail Federation expects Americans to spend on a night out for the holiday. Restaurant analyst John Gordon at Pacific Management Consulting Group says it appeals to people who don't want to splurge on a pricier restaurant. And some customers enjoy it as a lark.

White Castle, which has been offering Valentine's Day reservations for nearly 30 years, expects to surpass the 28,000 people it served last year. Diners at the chain known for its sliders get tableside service and can sip on its limited chocolate and strawberry smoothie. …

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