Newspaper article Manchester Evening News

'We Are Gntlmen' Triumph

Newspaper article Manchester Evening News

'We Are Gntlmen' Triumph

Article excerpt

By STUART GREER newsdesk@men-news.co.uk @MENNEWSDESK BUSINESSES across Greater Manchester came together to attend Royal Manchester Children's Hospital Charity's Many Hands Campaign finale.

Launched in April, the campaign encouraged north west businesses to support the children's hospital by raising £1,000 through a unique and innovative fundraising initiative.

Their aim was to collectively raise more than £50,000 towards the hospital's child and adolescent Mental Health Service Unit.

Hosted by former M.E.N editor Paul Horrocks and spearheaded by renowned businessman Theo Paphitis, the campaign saw four shortlisted companies; Shoot The Moon, The Small Business Emporium, Jones & Co and We Are Gntlmen pitching initiatives from charity cookbooks to bespoke branded shirts to a panel of judges.

Joining Theo on the judging panel were Maurice Watkins, chairman of the charity's fundraising board, Shelina Begum, business editor at the Manchester Evening News and CEO of event sponsors Seneca Partners, Richard Manley.

Following an impressive pitch to the judges, Theo announced Matt Bird, founder of menswear retailer We Are Gntlmen as the winner of Many Hands 2018.

For the campaign, We Are Gntlmen designed and manufactured a new shirt exclusively for Royal Manchester Children's Hospital Charity, donating 100% of the proceeds.

Named after the charity's mascot 'Humphrey' is the latest addition to the firm's premium shirt collection and has so far generated £1,960 for the charity from sales.

Once all current stock of the shirts are sold, the company aims to raise £4,000 in total for Royal Manchester Children's Hospital Charity.

Commenting on the campaign, long-term supporter of the charity Theo said: "It's been an honour to have spearheaded this brilliant fundraising campaign over the past six years, giving me the opportunity to see so many charitable businesses use their ingenuity to make a genuine difference to such a worthwhile cause. …

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