Newspaper article St Louis Post-Dispatch (MO)

St. Louis Is 16th Nationally in Winter Olympics TV Ratings

Newspaper article St Louis Post-Dispatch (MO)

St. Louis Is 16th Nationally in Winter Olympics TV Ratings

Article excerpt

The recently completed Winter Olympics weren't a ratings blockbuster in St. Louis, but the Gateway City fared better than it did for the last version of the event and was in the top 30 percent nationally.

According to Nielsen, which tabulates viewership, St. Louis finished in a tie for 16th place with Albuquerque, N.M., among the 56 major markets in which viewership is measured electronically.

Nielsen says 14.3 percent of homes with a TV locally tuned in, on average, to the prime-time coverage on NBC (KSDK, Channel 5 locally) and NBCSN. The latter outlet, a cable channel, had live prime-time events for the first time. The rating in St. Louis is better than it was for the preceding Winter Games, four years earlier in Sochi, Russia. …

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