Newspaper article The Canadian Press

Ontario Launching Pot Public Education Campaign Day before Legalization

Newspaper article The Canadian Press

Ontario Launching Pot Public Education Campaign Day before Legalization

Article excerpt

Ontario pot awareness campaign launches this week

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TORONTO - An Ontario government public awareness campaign highlighting rules around cannabis use and the dangers associated with the drug is set to kick off on Tuesday, a day before recreational pot is legalized across the country.

Attorney General Caroline Mulroney says that the ad campaign will focus on social responsibility and will not promote cannabis use.

The first phase of the campaign will run until the end of the year.

Mulroney says it will focus on answering questions the government heard most often during its consultations on its marijuana legislation.

The advertisements will run in traditional media as well as on digital and social channels to reach a younger audience.

When marijuana is legalized on Wednesday it will initially only be available in Ontario through government-run online sales. …

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