Newspaper article St Louis Post-Dispatch (MO)

Business Digest

Newspaper article St Louis Post-Dispatch (MO)

Business Digest

Article excerpt

Disney's new streaming service named Disney+ - Disney's new streaming service will be called Disney+ and is on track to launch next year, the company said Thursday.

The name aligns the service with ESPN+, the recently launched streaming platform of the Disney-owned sports giant, and ends the informal nicknames around Hollywood that had included such shorthand as Disneyflix, an allusion to streaming competitor Netflix. Disney's chief executive and chairman, Robert Iger, made the announcement on the company's fourth-quarter earnings call Thursday.

The service will be "very elegant and very brand-centric, and add navigational features that don't exist on other platforms," Iger told analysts, noting that he had recently visited the company's BamTech subsidiary, which is developing Disney+'s technology, and found it "impressive."

Iger described at least five content channels on Disney+: Disney, Pixar, Star Wars, Marvel and National Geographic, the last of which will become part of Disney after the close of the Fox acquisition.

"We want to superserve the most ardent fans of those five brands," he said.

The aim of the new direct-to-consumer service is to compete with Netflix, Apple and other streaming giants that have deep pockets and the ambition to dominate the original-video space. But the approach is different: Iger had previously noted that Disney's streaming effort will aim for a smaller number of more curated brand-names, in contrast to Netflix's volume play.

Meredith selling Fortune magazine to Thai businessman - U.S. media company Meredith Corp. said Friday that it would sell Fortune magazine for $150 million in cash to Thai businessman Chatchaval Jiaravanon, the second time the influential business magazine has changed hands this year.

Best known for the "Fortune 500" list, the magazine was acquired by Meredith as part of its acquisition of Time Inc. …

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