Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Peter Lawrence Debut New Women's Clothing Store to Open Downtown on Light Up Night

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Peter Lawrence Debut New Women's Clothing Store to Open Downtown on Light Up Night

Article excerpt

Light Up Night traditionally ushers in the start of the holiday shopping season Downtown. This year, it will mark another big occasion - the opening of a new women's clothing store.

On Friday, Peter Lawrence will debut at 413 Wood St. in the building that for decades housed the J.R. Weldin Co. stationery and gift store.

Some two years in the making, Peter Lawrence is the brainchild of Chas Schaldenbrand, the owner of the Heinz Healey's men's clothing store on Fifth Avenue at the edge of Market Square.

As with Heinz Healey's, Mr. Schaldenbrand is collaborating with the Pittsburgh History & Landmarks Foundation, which owns the building, and its president, Arthur Ziegler, who set out to create a women's fashion district on Wood similar to the men's shopping corridor on Fifth between Wood and Liberty Avenue.

Peter Lawrence, named after Mr. Schaldenbrand's youngest son, is located next door to Boutique la Passerelle, another women's clothing store on Wood.

"It's part of the fulfillment of our plan for this block of Wood," Mr. Ziegler said Monday. "We wanted it to be a women's retail area to the extent we could like we did on Fifth with the men's retail area."

Peter Lawrence will carry a variety of women's clothing, including professional work wear, occasion wear dresses, casual clothes, jeans, jackets, coats and Jofit fitness apparel. It also will sell shoes, purses, accessories, hats, scarves, gloves and a Linda Richards fur line.

"Women can come in and buy for work, buy for parties, buy for the weekends, everything," said Katelyn Modolo, Peter Lawrence general manager. "You're going to

find quality items."

The 3,748-square-foot store will make use of the old building's mezzanine level, with half devoted to Peter Lawrence merchandise and the other half to St. Brendan's Crossing Irish goods. It will employ up to 10 people. …

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