Newspaper article Manchester Evening News

'The Dior of Football World'

Newspaper article Manchester Evening News

'The Dior of Football World'

Article excerpt

IN nearly a century of business, Umbro has provided kits to some of the world's biggest teams.

And, once referred to as the 'Dior of the football world', the brand has been associated with some of the most iconic moments in sporting history.

Manchester's first major football kit was made for City, who won the FA Cup final in 1934 against Portsmouth - both of the teams were wearing Umbro.

Seventy-seven years later, in 2011, City won the FA Cup again, followed by the league title in 2012; again dressed in Umbro.

The England team wore Umbro kits from 1954 to 2012, including the 1966 World Cup winners.

In 1959, United manager, Matt Busby collaborated with the firm to help design a winter sportswear Liam Maine range and, in 1960, United's Denis Law became the first footballer to be sponsored by the firm. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.