Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Steelers Get OK for Retail Store Part of Heinz Field Expansion Proposal

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Steelers Get OK for Retail Store Part of Heinz Field Expansion Proposal

Article excerpt

A flagship retail store will anchor the proposed expansion of the FedEx Great Hall at Heinz Field.

The 12,000-square-foot space will be located on the east side of the North Shore stadium off Art Rooney Avenue. To accommodate the addition, the Steelers ticket office will be moved to the south end of Heinz Field on the same side.

Pittsburgh-Allegheny County Sports&Exhibition Authority board members unanimously approved the expansion Thursday. The SEA owns the venue.

The Steelers will pay for the improvements. The football team estimates the cost of the first phase at $11 million to $13 million. That includes the build-out of the retail store, warehouse space, restrooms and a new lobby area.

As part of the project, the team will include a second-floor shell space on top of the pro shop, but it has not decided what that area will be used for at this time.

SEA board Chairman Wayne Fontana said the 10,000-square-foot second floor "could be just a porch for people to go hang out and eat and relax" or could end up being meeting, gathering or reception space.

The cost to build out the second floor would be in addition to that being spent on the first phase.

Demolition work related to the retail store build-out and ticket window relocation is expected to start in November. The project should be completed next July before the start of the team's 2020 season.

Heidi Edwards, a Steelers spokeswoman, told the board that the team also will be seeking a variance from the city to add illuminated signage to identify the retail store.

Two years ago, the football franchise had squabbled with the SEA over a proposed $25 million expansion of the Great Hall. At the time, the team wanted the money to come from a Heinz Field capital reserve fund financed through ticket surcharges.

But the Steelers decided to undertake the current expansion without public help. …

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