100 Predictions for the Baby Boom: The Next 50 Years

By Cheryl Russell | Go to book overview

CHAPTER 5
THE NEW CONSUMERS

More than 80% of baby boomers think about money often, and 60% often worry about money. Perhaps this is because baby boomers say that they would need$1.3 million dollars in their bank accounts before they felt rich, according to a survey by Money magazine. But nearly one-third of baby boomers saved no money in the past year. 1

Over half of baby boomers say it would be a problem for them to pay an unexpected$1000 bill. But they are running up bills—87% have loans (including mortgages), and 69% have consumer loans.

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100 Predictions for the Baby Boom: The Next 50 Years
Table of contents

Table of contents

  • Title Page *
  • Preface 7
  • Contents 11
  • Chapter 1 - Predictions 15
  • Chapter 2 - The Boom 27
  • Middle Age *
  • Chapter 3 - The New Rules 53
  • Chapter 4 - The New Homemakers 83
  • Chapter 5 - The New Consumers 129
  • Chapter 6 - The New Believers 157
  • Old Age *
  • Chapter 7 - The New Old 169
  • Chapter 8 - What the Baby Boom Will Die of 187
  • Chapter 9 - Conclusion 203
  • Notes 209
  • Index 239
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