Audiovisuals in Training
A picture is worth 1,000 words ...
This age-old maxim has a definite place in the training process. It is no secret, of course, that people hear and see things differently. We live in a world of visuals; we should also realize that the addition of a visual aid may well contribute to the learning process.
Some studies indicate that of all the five senses, we learn most through sight. As a point of interest, it is estimated that 83 percent of all we learn is learned through sight! On a related note, research indicates that trainees generally remember 10 percent of what they read, 20 percent of what they hear, 30 percent of what they see, and 50 percent of what they hear and see.
Visuals, combined with lectures and other oral presentations, stimulate the auditory and visual senses simultaneously. The crack of rifle fire, for example, backed up by a picture of a hunter holding a smoking gun, leaves no room for doubt about the cause of the noise. To be effective, visuals must support the content of the spoken message. They must relate closely to the narrative and they must be interesting to the participants. If net profit is being discussed, for example, an eye-catching visual can be used to demonstrate graphically the portion of the sales dollar that is profit and the portion that represents the cost of doing business.
The visual portion of the presentation, in keeping with our design policy regarding all elements for evaluation, should be directed toward the achievement of the training goals. Visuals also offer an excellent method for overcoming possible boredom. They provide the variety that keeps the participant attentive.
Some of the main reasons that visuals are so effective are
Expectation. Since the advent of television, people are visual-minded. The influences of home television, movies, and so on have prompted people to simply expect visual aids to be used in meetings.