|quickly. This is not to say that the availability of technology always determines how we see the political and social world, but it is the case that we are attracted to techniques that enable us to understand the world in what seems an efficient manner.|
As students of public opinion and political processes, we must live with ambiguity when it comes to defining public opinion. The fact that we cannot define the term with precision does not mean that the field has no boundaries, as we will see in subsequent chapters. The sorts of intellectual debates, political phenomena, and theories that are described in this book will give you a firm understanding of what the field of public opinion is about--what is included under the general heading of "public opinion studies" and what is not.