Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products

By Michael Gershman | Go to book overview

Getting It
Right the
Second
Time

HOW AMERICAN
INGENUITY TRANSFORMED
FORTY-NINE MARKETING
FAILURES INTO SOME OF
OUR MOST SUCCESSFUL
PRODUCTS

Michael Gershman

Addison-Wesley
Publishing Company, Inc.

Reading, Massachusetts Menlo Park, California
New York Don Mills, Ontario Wokingham, England
Amsterdam Bonn Sydney Singapore
Tokyo Madrid San Juan

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Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
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