Latin American Journalism

By Michael B. Salwen; Bruce Garrison | Go to book overview

Chapter7
Magazines and Books

Magazines in Latin America cover a wide range of subjects and reach a diverse range of audiences. Production and distribution occurs at national and international levels. Because of political, cultural, economic, and social common ground, a large number of magazines serve audiences in numerous nations. Both translated and specifically edited editions of successful North American and European magazines are popular in Latin America. Nevertheless, most magazine publishers have retained Europeanstyle distribution systems dependent on street and store sales. Although democracies have become more widespread in the region, legal and political environments are still troublesome, creating editing and production problems for publishers whose publications occasionally challenge long-time values of conservative governments and social institutions. Magazines, like other news and entertainment media in the region, must battle editorial manipulation by advertisers as well. Rapidly changing and generally unpredictable economic conditions affect circulation and marketing strategies. Among the most popular types of magazines in the region are general news and political commentary magazines, national general interest magazines, women's magazines, fotonovelas, and comic books. The leading Latin American magazine publishing companies include Brazil's Editora Abril and Bloch Editores and Spain's Anaya-Editorial America. Sobering economic conditions loom large in the minds of publishers in a number of countries. Yet changing political environments offer opportunities to publish magazines without government intervention in most of the region's countries. Book publishing in Latin America is enhanced by a common cultural background for the region. The major publishing centers are also the region's population centers: Colombia, Mexico, Brazil, and Argentina. Brazil dominates publishing in the region and exports many of its titles to other Portuguesespeaking nations in the world. Spain is the leading nonregional book publisher, exporting many books each year to Latin America. Some companies in the region are reprinters rather than publishers, focusing on producing inexpensive licensed copies

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Latin American Journalism
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • Acknowledgments viii
  • Foreword xi
  • Chapter 1 - A New Decade 1
  • Chapter 2 - Press and Government Relations 15
  • Chapter 3 - The Practice of Journalism 34
  • Chapter 4 - New World Information And Communication Order 61
  • Chapter 5 - News Agencies 84
  • Chapter 6 - Newspapers 102
  • Chapter7 - Magazines and Books 124
  • Chapter 8 - Broadcast Media 145
  • Chapter 9 - Advertising and Public Relations 167
  • Chapter 10 - Into the Next Century: Conclusions 185
  • References 191
  • Index 208
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