Latin American Journalism

By Michael B. Salwen; Bruce Garrison | Go to book overview

Chapter 8
Broadcast Media

Broadcasting in Latin America is relatively advanced compared to most developing regions of the world. In most cases, the sophisticated systems were built by private entrepreneurs with varying degrees of government intervention. Television came to Latin America during the early 1950s. Some nations, such as Brazil, Mexico, and Cuba were quick to adopt the new medium. In the cases of Brazil and Mexico which have the third and fourth largest private television networks in the world, respectively, the governments played a central role in the national expansion of these networks. In the case of pre-Castro Cuba, wealthy entrepreneurs constructed a highly advanced commercial broadcasting system with little direct government intervention. Some large nations with the financial resources to develop television, such as Argentina and Chile, were slow to develop television. As a result of the high cost of operating television systems, television primarily carries profitable entertainmentoriented content. Although print media are the most respected journalistic outlets, most ordinary citizens get their news information from broadcast media. In some nations where literacy rates are low, such as Haiti, radio news broadcasting is popular and influential. As the 1990s begin, some of the broadcast media in the large Latin American nations are adopting sophisticated telecommunications technologies. Their success and financial power have allowed them to produce quality programming rather than rely on imported programming. In the cases of broadcast media in Mexico and Brazil, the media have become significant exporters of television programs. Small nations, particularly Caribbean island nations, still receive substantial amounts of foreign programs.

The print media in Latin America have been associated with serious political affairs since their beginnings. Although there are many fine news and public affairs programs on radio and television, these media primarily serve entertainment and escapist functions. In some nations where literacy rates are low, radio is a popular source for news and public affairs.

-145-

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Latin American Journalism
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • Acknowledgments viii
  • Foreword xi
  • Chapter 1 - A New Decade 1
  • Chapter 2 - Press and Government Relations 15
  • Chapter 3 - The Practice of Journalism 34
  • Chapter 4 - New World Information And Communication Order 61
  • Chapter 5 - News Agencies 84
  • Chapter 6 - Newspapers 102
  • Chapter7 - Magazines and Books 124
  • Chapter 8 - Broadcast Media 145
  • Chapter 9 - Advertising and Public Relations 167
  • Chapter 10 - Into the Next Century: Conclusions 185
  • References 191
  • Index 208
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