A semantic reaction is the psycho-logical reaction of a given individual to words and language and other symbols and events in connection with their meanings.
—Korzybski, 1958, p. 24
You, of course, want the persons who evaluate your application for tenure to react favorably to the teaching section—that is, have a positive semantic reaction to it. Their reaction to your teaching record will be determined by the meaning—both intellectual and emotional—that it has for them. We will explore some strategies in this chapter by which you may be able to increase the likelihood that their semantic reaction to your teaching record will be a positive one.
Your application for promotion and tenure will probably be assembled by your chairperson or one of the other senior faculty members in your department. This person is unlikely to be familiar with all of your relevant activities and accomplishments. It’s your responsibility to make him or her aware of them.
There are two basic ways that you can provide the person who is preparing your application for tenure with information about your teaching (and other activities). The first is to give him or her lists and copies of relevant documents (i.e., raw data). The second is to draft the paragraphs