effects may influence the seeking, processing, or consequences of comparison information in systematic ways that have as yet received little attention, either in theory or in research.
In short, we hope that this proposal to move the broad locus of consideration to generic comparison processes will provide a heuristic function to rekindle theoretical and empirical attention that will elaborate earlier theoretical statements and promote the application of research and knowledge from other areas of psychology (especially that concerned with cognition and affect) to this important area.
We wish to thank a number of individuals who provided comments on initial versions, especially Fran Aboud, William Graziano, John Levine, Diane Ruble, and Jerry Suls.
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