Few topics have commanded more time, research, and attention than communication in the entire field of organization behavior, but it is seldom clearly understood. Despite the time and effort devoted to communication, most organizational behavior experts would agree that it still remains one of the most crucial problems facing today’s organizations.
In practice, effective communication is a basic prerequisite for the attainment of organizational strategies and managing behavior, but it has remained one of the biggest problems facing modern management. Ineffective communication is detrimental for organizations; it can lead to poor performance, strained interpersonal relations, and high levels of stress. Employees at all levels need to be good communicators in order for an organization to be effective in the twenty-first century.
Communication is not an easy word or process to define, nor is it an easy skill to master. However, it is an integral part of every field of endeavor. Each functional area of an organization depends on communication. Although such independent functions as marketing, production, finance, HRM receive direction from corporate goals and objectives, communication provides the necessary collective linkage that permits harmony between the functions and ultimately, results in success. In effect, the right hand must know what the left hand is doing.
Effective communication (and techniques) are essential in every job, and the importance of effective communication for today’s organizations can’t be overemphasized for one specific reason: Everything the organization does involves communicating. Not some things, but everything! Employees