The Future of Corporate Globalization: From the Extended Order to the Global Village

By Jeremiah J. Sullivan | Go to book overview

CHAPTER 4

THE CHALLENGE OF JUSTICE: “WE WANT WHAT’S FAIR”
Capitalism and the extended order market model, regardless of their manifest success, are under attack. The American trends towards greater individualism and spirituality noted in Chapter 2 are to some extent in conflict with an economic system characterized by some as antisocial, vulgar, divisive, and philistine. Moreover, as described in Chapter 3, the defense of the system by some of the 20th century’s most prominent economists was half-hearted at best and at worst downright bizarre. The stage is set for new models to guide investment, production, distribution, consumption, and attitudes to all these. The individual, the “I,” is the primary social unit under the market system, who proclaims to the world, “What do I want? I want more, and I’m eager to trade for it.” In four new models, “we,” representing groups, a polity, or globalized humankind, emerges:
The Justice Model: “We want what is fair.”
The Order Model: “We want stability, both in social life and the environment.”
The Virtue Model: “We want behavior that is right and good.”
The Sovereignty Model: “We want what’s ours.”

I will discuss justice and the challenges it creates in this chapter, with each of the following three chapters devoted to one of the other models.


CRITICS, CHRISTIANS, AND PROGRESS

Consider the deluge of criticisms of the market model and capitalism that comes from left-wing, right-wing, and no-wing sources. Capitalism is

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