Advertising Cultures

By Timothy Dewaal Malefyt; Brian Moeran | Go to book overview

Notes
1
See Sunderland and Denny (in prep.).
2
Compare Wellner (2000).
3
In Sunderland and Denny (in prep.) we argue that Windows has become our metaphor for windows of action.
4
Sunderland's 1985 thesis covers some of these issues.
5
Observed in late 2001.
6
See Malinowski's introduction to Argonauts of the Western Pacific.
7
See Myerhoff and Ruby (1982), Marcus and Cushman (1982), Marcus and Fischer (1986), Clifford and Marcus (1986), Geertz (1988), Gupta and Ferguson (1997a, b). Note also Miller's (this volume) remarks that in anthropology methodology ‘is part of the research findings.’
8
See Vladimirova and Petrin (2001). Malefyt (this volume) provides an example of yet another use of the Maslowian model. These psychological analytic models are the ones drawn upon, even when the real concern is not so much centered on understanding the consumer, but rather on strengthening relationships and appearances of expertise.
9
For a range of examples, from both psychologists and anthropologists, see Shweder and Levine (1984), Lutz (1988), Kondo (1990), Turkic (1984,1997), and Fader (2000).
10
See Abu-Lughod (1991), Kondo (1990), andAppadurai (1996).
11
Wenger's (1998) Communities of Practice provides a very useful introduction to the inherently social nature of meaning and individual activity. Note also Muniz and O'Guinn's (2001) work on brand communities.
12
This work was conducted for The Geppetto Group and Ogilvy & Mather Worldwide. The findings were presented in person to the then head of the O.N.D.C.P, General McCaffrey.
13
The thinking and work of Michael Silverstein, Bambi Schieffelin, and Erving Goffman have been of primary influence.
14
Bourdieu (1977, 1984), Schieffelin (1990), Appadurai (1996), Abu- Lughod (1991), Ortner (1999) and Geertz (1973, 1983).
15
Quoted from Schieffelin (1990: 15).
16
Gupta and Ferguson (1997c), Appadurai (1996), Abu-Lughod (1991). See also Eagleton (2000).
17
Miiller (2002) discusses the public reception of Bourdieu in light of his death and his politics.

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