I am grateful to the Spencer Foundation, whose grant helped to make the early stages of research on this project possible. Parts of the Epilogue have appeared elsewhere and were revised for this volume. They originally appeared in Carl F. Kaestle, Helen Damon-Moore, Lawrence C. Stedman, Katherine Tinsley, and William Vance Trollinger, Jr., "Literacy in the United States: Readers and Reading Since 1880" (Yale University Press, 1991), as Chapter 9, "Gender, Advertising, and Mass-Circulation Magazines." This material is adapted here by permission of the publisher.
Aiding my research in significant ways were the Steenbock Library staff at the University of Wisconsin, the Historical Society of Pennsylvania staff, and the Cornell College reference librarians, especially Sue Lifson and Alison Ames Galstad. I am indebted to A. Margaret Bok, daughter-in-law of Edward Bok, for her family reminiscences and for the information she shared with me pertaining to Louisa Knapp Curtis. Securing and reproducing illustration materials was made easier by Charles Scribner III of Charles Scribner's Sons Publishing, and by Susan LaLuzerne, Deborah Stewart, and Al Devine of the Wisconsin Center for Education Research. I have benefited from skillful support in preparing the manuscript for publication, and in this connection I should like to thank David Heesen, Ann Opatz, Carol Brokel, and Jackie Wallace.
Several scholars read an early, condensed version of this study; the constructive criticism I received from Lois Banner, James Baughman, Paul Boyer, David Paul Nord, Joy Rice, and Barbara Sicherman has been very much appreciated.
Several colleagues read the manuscript in its entirety, including Jan Cohn, Catherine Nickerson, and Rosalind Rosenberg. I am grateful to each of them for their intelligent, sympathetic and most useful commentaries. My greatest debt is to Carl Kaestle, whose study of readers and readership inspired my own concentration on magazines and magazine readers, and whose suggestions have strengthened my work in many ways. Carl has been an ideal mentor and colleague, and I can never thank him enough for all he has done.
Carola Sautter and Christine Lynch at SUNY Press have been gracious and helpful at every stage. It has truly been a pleasure to work with them.