A Case Study of
Use in Chinese Trademark
Since the literature suggests that communication technology usage is one of the individual-level criteria for assessing the impact of communication technology within organizations, an empirical study was conducted that assessed the degree to which Chinese trademark agencies used communication technology. The level of communication technology usage was investigated based on a number of factors identified by Raymond and Pare (1992). Table A.4.1 shows the factors that served as the basis of the investigation.
To explore communication technology usage within small and medium-sized enterprises in the Chinese trademark service industry, this study used the case study approach to investigate six companies in the Beijing area. The investigated companies provide professional trademark registration and related law services (trademark agencies) or include such services as an important part of their business (patent and trademark agencies). Table A.4.2 provides an overview of the cases studied.
Regarding the hardware and software configuration, it was found that almost everyone working in the investigated companies had at least one computer, except for those who worked outside, or those older people who were not obliged to use computers. IBM PCs or compatibles were the predominant computers used. The type of PC ranged from 386 to