A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies

By Klaus Bruhn Jensen | Go to book overview

PART II

Systematics
PROCESSES OF MEDIATED COMMUNICATIONAn implicit model of communicationThe bulk of previous media studies are premised on a basic and sometimes implicit model of communication which centers attention on senders, messages and recipients. That is in spite of the fact that most current research recognizes problems in thus segmenting the process of communication, and in divorcing mediated communication from its social and cultural contexts. The chapters of Part II follow this model of communication as a structuring device that facilitates a review of earlier empirical as well as theoretical contributions. Each chapter, in various ways, also considers how evidence about, and conceptions of, one stage of communication reflect on the process as a whole. In particular, Chapter 9 returns to the issue in an analysis of the several stages of media uses and effects. Furthermore, Chapters 11 and 12 examine research on media as they enter different cultural and historical contexts. The different traditions of research which are covered in the following chapters are often characterized by a focus, for instance, on particular types of media organizations, or on specific genres. Similarly, the traditions are distinguished, in part, by their reliance on particular methodologies. Media organizationsThe three chapters on media organizations address both fiction and fact, entertainment and news, which have given rise to different forms of production. The presentations also draw attention to differences between media types, and between the national and international levels of media organization. Finally, the chapters include both reassessment and critique of classic studies, and a concrete illustration of field research on media production.
Ficton production (Chapter 4). The chapter reviews the several interrelated levels of determination which shape the final media product, including the international economy, technological developments, and professional work routines. The importance of each level is exemplified with reference to a case study of production for cable television.
News production (Chapter 5). An analysis of news studies over the last five decades identifies three main traditions, and goes on to suggest their compatibility, in the light also of changes within the media themselves. As such, the chapter addresses the various levels of determination in media production (presented in Chapter 4) from the perspective of different research traditions.

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A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vii
  • Preface xi
  • 1 - Introduction 1
  • Part I - History 13
  • 2 - The Humanities in Media and Communication Research 15
  • 3 - Media, Culture and Modern Times 40
  • Part II - Systematics 59
  • 4 - The Production of Media Fiction 62
  • 5 - The Production of News 78
  • 6 - The Study of International News 91
  • 7 - Discourses of Fact 98
  • 8 - Mediated Fiction 117
  • 9 - Media Effects 138
  • 10 - Media Reception 156
  • 11 - Contexts, Cultures, and Computers 171
  • 12 - History, Media and Communication 191
  • Part III - Practice 207
  • 13 - The Quantitative Research Process 209
  • 14 - The Qualitative Research Process 235
  • 15 - The Complementarity of Qualitative and Quantitative Methodologies in Media and Communication Research 254
  • 16 - The Social Origins and Uses of Media and Communication Research 273
  • References 294
  • Index 326
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