A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies

By Klaus Bruhn Jensen | Go to book overview

PART III

Practice
SCIENTIFIC APPROACHES AND SOCIAL IMPLICATIONSDoing media researchMedia and communication studies have developed a variety of analytical procedures and designs, drawing on the social sciences as well as the humanities. In overview, empirical studies have relied on six different prototypical methods, as laid out in Figure III.1. In addition to the qualitative-quantitative distinction, these methods are characterized by their forms of data collection and the resulting types of evidence. Each basic method, as employed singly or in combination with other methods, raises a number of methodological, theoretical, epistemological, as well as political questions. The following chapters present key concepts and criteria for the practice of empirical research. Two chapters describe and exemplify how various qualitative and quantitative methodologies may be applied to different types of research questions. One chapter explores and illustrates the complementarity of the two types of approaches:
Quantitative studies are covered both in terms of their basic categories and operations, and with reference to the different relevances of surveys, experiments, and content analyses;
Qualitative studies are presented, similarly, in terms of the systematics of interviewing, observation, and textual research, including issues of data collection and data analysis;
The complementarity of qualitative and quantitative research is examined with reference both to concrete examples and to classic problems in the philosophy of science.

Qualitative

Quantitative

Speech/ verbal language

interviewing

survey

Action/behavior

observation

experiment

Texts/documents

discourse analysis

content analysis

Figure III.1 Six prototypical empirical methods

cont.

-207-

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A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vii
  • Preface xi
  • 1 - Introduction 1
  • Part I - History 13
  • 2 - The Humanities in Media and Communication Research 15
  • 3 - Media, Culture and Modern Times 40
  • Part II - Systematics 59
  • 4 - The Production of Media Fiction 62
  • 5 - The Production of News 78
  • 6 - The Study of International News 91
  • 7 - Discourses of Fact 98
  • 8 - Mediated Fiction 117
  • 9 - Media Effects 138
  • 10 - Media Reception 156
  • 11 - Contexts, Cultures, and Computers 171
  • 12 - History, Media and Communication 191
  • Part III - Practice 207
  • 13 - The Quantitative Research Process 209
  • 14 - The Qualitative Research Process 235
  • 15 - The Complementarity of Qualitative and Quantitative Methodologies in Media and Communication Research 254
  • 16 - The Social Origins and Uses of Media and Communication Research 273
  • References 294
  • Index 326
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