acknowledgements

My appreciation goes first to Chris Rojek, senior editor in sociology at Routledge, who urged me to write this book and offered editorial encouragement throughout the process of writing it.

My colleagues at the University of Tampa, Florida, and Aston University, England, have given me valuable advice on various facets of the book. In particular, Mickey Wells in the USA, and George Paton in England, have supplied me with many intellectual and practical resources.

Additional appreciation goes to Linda Scrivens of Aston, who keyed and assembled the manuscript, and Ann McGinnis of Tampa, who keyed drafts of many of the chapters.

Part of the research behind the book was conducted with the financial support of the Dana Foundation of Florida.

-vii-

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Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Acknowledgements vii
  • Chapter One - Bombardments and Bee Stings 1
  • Chapter Two - A Gift Arrives 10
  • Chapter Three - Under the Influence 26
  • Chapter Four - The Meanings of Cultural Studies 43
  • Chapter Five - Lethal Link 58
  • Chapter Six - Answering Advertisers’ Prayers 75
  • Chapter Seven - Ethnic Images 98
  • Chapter Eight - In Pursuit of Women 115
  • Chapter Nine - Dream Match 128
  • Chapter Ten - Arresting Viewing 154
  • Chapter Eleven - Political Hype and Hyperreality 173
  • Chapter Twelve - Tomorrow, the World 194
  • References 206
  • Index 212
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