It was December 1975 when bands, songwriters, producers and record companies in Britain were to learn exactly how important the video or pop promo was going to be to the record industry. For it was in that month that the rock group Queen began its nine-week run at the top of the UK singles chart with the epic single Bohemian Rhapsody.
The epic single came with an epic video, a video, made for just £5000, which is widely credited not just for keeping the single at the top of the charts for such a long time, but also for persuading the music industry that videos sell records.
This is the first and most important point to consider when contemplating entering the music video side of the record industry: a video is an advertisement, a promotional tool to be used by the record company and artist as part of a marketing strategy. The video may be considered an art form by some, but as far as the record industry is concerned the video is primarily a marketing tool. Sensitive artists need not apply!
The video does represent a considerable proportion of the creative input that goes into the success of a single, however, which in turn may serve to sell an album. Bohemian Rhapsody is a good case in point. It was a stunning record, with an equally impressive video. Whether or not the record company executives considered it to be little more than a marketing tool, the fact that it was a striking and original piece of work was crucial to its effectiveness.
There are other examples in which a video made a consider-