Inside the Music Business

By Tony Barrow; Julian Newby | Go to book overview

15

The fan club

Thinking of starting a fan club for you favourite band? Think again. We’re not saying don’t; just think again. Most fan clubs are started by fans and, believe it or not, however much a fan you are of anyone or anything at the moment, you may not be as passionate about the subject of your adoration in, say, 3 years’ time.

There are exceptions to this general rule, of course. We’ve all seen the television documentaries and read the magazine articles about those who have remained devoted to the King Of Rock And Roll since they first heard him in the late fifties; how they’ve named their houses Gracelands, how their children are all called Elvis Aron, how they spend their annual holiday camped outside the real Gracelands and how every weekend is spent at a different Elvis convention. Such people make the job of running a fan club a truly pleasurable one. However, such people are also a rarity and even a dying breed.

Back to our warning: if you start a fan club in the heat of the moment, as a gesture of support for an act and its followers, the chances are that things will get out of hand, either because the act in question turns out to be a flash in the pan or because it turns out to be so huge that you suddenly find that you don’t have the staff or the facilities to fulfil all the promises you made when you started the club in the first place.

So, think again, take a step backwards, and consider, firstly, what exactly a fan club is for.

-149-

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Inside the Music Business
Table of contents

Table of contents

  • Title Page v
  • Contents vii
  • Acknowledgements xii
  • 1 - Introduction 1
  • 2 - Getting Inside the Music Business 12
  • 3 - The Record Company 19
  • 4 - Artist Management 32
  • 5 - The Publisher 44
  • 6 - The Negotiators 56
  • 7 - The A&R Person 63
  • 8 - The Producer 72
  • 9 - Marketing a Release 82
  • 10 - Video 91
  • 11 - Press and Public Relations 103
  • 12 - Music and the Media 117
  • 13 - The Concert Promoter 132
  • 14 - The Merchandisers 141
  • 15 - The Fan Club 149
  • 16 - The Artist 158
  • 17 - The Songwriter 167
  • 18 - The Session Player 176
  • 19 - On the Road 186
  • 20 - The Star 196
  • 21 - The Summing Up 205
  • Appendix A 210
  • Appendix B 222
  • Index 229
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