SETTING ENVIRONMENTAL GOALS AND ALIGNING
ENVIRONMENTAL ACTIVITIES WITH THEM
|1.||Identify the environmental goals it wants to pursue. To succeed, the organization must understand how its environmental goals help it pursue its core goals—the goals that justify its existence.|
|2.||Once it can state its environmental goals in terms of its core goals, create a mechanism for helping every part of the organization align its activities—environmental and otherwise—with these clearly stated organizationwide goals.|
All the key elements of implementing proactive environmental management hang on these two major points.
This chapter first looks at how a proactive organization approaches the task of defining its environmental vision, principles, goals, targets, and so on. Such organizations typically recognize that environmental stewardship gives them the initiative to deal with the major environmental challenges that every large organization must face. By moving beyond compliance, an organization gains the flexibility and agility that are increasingly becoming the hallmark of modern best commercial practice. The chapter then explores the challenge of driving a new environmental vision into every part of a large organization, using a formal implementation paradigm that is becoming increasingly common in the best commercial firms.1____________________