ENVIRONMENTAL ASSESSMENT, METRICS, AND
A critical component of industry's environmental management activities is how companies develop, analyze, prioritize, and choose environmental projects for implementation. The process and metrics that are used to determine and choose projects, such as P2 activities, are important issues for DoD installations. Commercial facilities and defense installations face the same difficulties when choosing and justifying environmental projects. In many companies, environmental projects must meet the same rate-ofreturn requirements as other business projects. Given the inherent difficulty and uncertainty of assessing the costs and the benefits of many environmental activities, understanding the methods that proactive companies use is especially important.
Proactive company sites facilitate and conduct environmental assessments and use accounting practices that integrate environmental concerns into core business processes. In such companies, management encourages and supports comprehensive and innovative environmental accounting practices. The support often includes accepting some nontraditional approaches, since there is as yet little tradition for environmental accounting and economic analyses. Proactive companies also provide effective analytic environmental assessment tools, both formal and informal, and maintain a supportive organizational environment for their use. These companies also effectively use environmental metrics to help measure progress