This research in Bass was conducted over a period of six years, and during that time we have had help from a number of individuals that goes well beyond the norms of company/researcher relationships. We are especially grateful for the insights into Bass at the highest level that we gained from PS, who was for two years a mentor to Gordon Steven, and thereafter added useful comments on what was going on. In Bass, we would also like to thank JA, SA, TA, HB, AC, BC, DC, KF, CG, MG, EH, DH, PH, LM, IP, BR and BS for their help and support during the project. In addition, Richard Blackwell, of the University of Nottingham, was of considerable help in the early stages and Jim Arnold came to David Preece’s rescue with computational help on a number of occasions. Chris Atkins saved the day by his astute disk filing ability. We are indebted to Stuart Hay, our Commissioning Editor, for his encouragement in our task of delivering this book within some kind of time schedule, together with Peter Moran and the four reviewers of our original book proposal.
Above all else we are grateful to the hundreds of pub managers who put up with us and our participant observation methods over the years.