Museum, Media, Message

By Eilean Hooper-Greenhill | Go to book overview

visitor according to his/her interest, knowledge and imagination, is transferred at exhibitions to the users by means of museum objects/documents. Therefore all aids and appliances must be geared to the single objective of making the basic content of the exhibition readable (Maroević 1988:91). The museum exhibition is an event which transforms reality, as well as being the place where the new reality is constituted and where new knowledge about the past is born in the clash of past and present time. Knowledge about the past is integrated in the present not only through the media, but through the actual witnesses and the participants of the past as well. The museum message which is created and communicated to the visitors represents a world of ideas which is hidden in the museum, captured within the physical structure of the objects functioning as documents. Such a world of ideas is expressed and represented by the information which is created and formulated as a message to be received by the visitors. The visitors then create their own world of meaning while the museums transfer the new information to the world of knowledge. The museum message thus brings the past world nearer to the present and refines the present world by suggesting new possibilities in the understanding of the future. At the same time it is deeply anchored between the document and the information, and inseparably connected with them. In this manner the museum message justifies the existence of museums.


References
Delibas̆ić, E. (1991) ‘Znak i muzej’ (‘Sign and museum’) (diploma thesis, Faculty of Philosophy, University of Zagreb).
Eco, U. (1973) Kultura, informacija, komunikacija (‘Culture, information, communication’), Belgrade: Nolit.
Glusberg, J. (1983) ‘Hladni i vrući muzeji’ (‘Cool and hot museums’), Muzeologija 23.
Maroević, I. (1988) ‘Komunikacijska uloga muzejske izloz̆be’ (‘The communication role of museum exhibitions’), Information Museologica 1-2(82-4):90-1.
——(1991) ‘The exhibition as presentative communication’, ISS (ICOFOM Study Series) 19:73-9.
van Mensch, P. (1989) ‘Museology as a scientific basis for the museum profession’, in Professionalising the Muses, Amsterdam: AHA Books.
Stransky, Z.Z. (1970) ‘Pojam muzeologije’ (‘The concept of museology’), Muzeologija 8: 40-73.
, D. (1985) U pozadini znaka (‘In the background of the sign’), Zagreb: knjiga.
, T. (1992) ‘Za suvremeni muzei’ (‘For the contemporary museum’) (manuscript, Institute for Information Studies, University of Zagreb).
Tez̆ak, B. (1969) ‘Informaciono-dokumentaciono-komunicacioni (IN-DOK) sistem’ (‘Information-documentation-communication (IN-DOC) system’), Informatologia Yuogoslavica 1(1-4):1-11.
Tuđman, M. (1983) Struktura kulturne informacije (‘Structure of cultural information’), Zagreb: Zavod za kulturu Hrvatske.
——(1990) Obavijest i znanje (‘Information and knowledge’), Zagreb: Zavod za informacijske studije.

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