Conducting Research Surveys Via E-Mail and the Web

By Matthias Schonlau; Ronald D. Fricker Jr. et al. | Go to book overview

Appendix B
SUMMARY OF EVIDENCE IN THE LITERATURE

Detailed information on Internet survey studies that we cite in this report is presented in Table B.1.1 Some of the studies have multiple study arms, each of which is listed in a separate row in the table. Each study arm corresponds to a different experimental setting. For example, one arm of a study might use postal mail exclusively for contacting individuals, while another might use e-mail to invite individuals to participate in a survey that is done on the Web.

We classified the survey samples into census, random (or probability), and convenience samples. Depending on who the target population is, a sample may be classified as either random or convenience. For example, a random sample of participants in an Internet newsgroup for dentists would count as a convenience sample if the population of inference is all dentists in the United States (including those who do not participate in the Internet newsgroup).

Contact modes are classified as mail, phone, e-mail, newsgroup postings, traditional advertising (such as through newspapers or magazines), Web site advertising (such as hyperlinks in prominent Web sites), or Web.

____________________
1
Some unpublished studies that we cited are omitted from the table because of limited information.

-95-

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