Exporting Africa: Technology, Trade, and Industrialization in Sub-Saharan Africa

By Samuel M. Wangwe | Go to book overview

4

The changing world economy

Market conditions and technological developments

The world economy is undergoing change in technological and market conditions which could influence the position of Africa and the role it may play in the world market. The challenge for Africa is to understand these changes as a basis for developing the ability to respond constructively and positively. This chapter addresses some of the technological and world market conditions that are likely to influence the ability of exporters to attain and maintain their position in the world markets.


CHANGING MARKET CONDITIONS

The business environment in which exporting firms must be prepared to operate is characterized by unprecedented opportunities to tap new markets, while competition in traditional markets is increasing dramatically from both traditional adversaries and new entrants and because of the evaporation of barriers to previously protected markets. With competition arising from diverse and unexpected sources, enterprises can no longer be confident about their market shares: they must constantly innovate to compete. In this new business environment the following key drivers have been gaining in importance: a focus on improving the productivity of knowledge and service workers (rather than industrial productivity), with productivity programmes shifting from cutting costs to improving organizational performance and effectiveness; a focus on quality in both products and service, with quality programmes moving from manufacturing operations to knowledge and service operations and firms building a corporate culture around quality; 1 the challenge of responsiveness, with a rising need to react rapidly to changing market conditions, competition and customer demands; the globalization of markets, operations and competition; an interest in out-sourcing

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Exporting Africa: Technology, Trade, and Industrialization in Sub-Saharan Africa
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Tables vii
  • Acknowledgements xii
  • Part I - Exporting Africa: an Analysis 1
  • 1 - Introduction 3
  • 2 - Trade Theory 16
  • 3 - Some Conceptual Issues and Methodology of the Study 35
  • 4 - The Changing World Economy 52
  • 5 - Main Findings of the Study 82
  • 6 - Conclusions and Policy Implications 117
  • Notes to Part I 122
  • Bibliography 131
  • Part II - Country Studies 141
  • 7 - Zimbabwe 143
  • 8 - Tanzania 199
  • Notes 243
  • 9 - Nigeria 246
  • Notes 295
  • 10 - Kenya 296
  • 11 - The Ivory Coast 344
  • 12 - Mauritius 383
  • Appendix 407
  • Index 413
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