Tips and Tricks for Web Site Managers

By Mark Kerr | Go to book overview

Contents
Acknowledgements4
Introduction6
Chapter 1 Site Definition and Planning 8
Chapter 2 Information Architecture and Navigation Design 20
Case Studies 1
EARL, Countrybookshop.co.uk, EEVL, Cambridge University Press, Institute of Actuaries 34
Chapter 3 Page Design and Graphics 73
Chapter 4: Site Quality and Accessibility 94
Case Studies 2
BBC Betsie, Dotgain, Motley Fool, OUT-LAWCOM, National Gallery 106
Chapter 5 Web Site Policies and E-Commerce 142
Chapter 6 Marketing and Promotion 146
Conclusion162
Appendix163
Bibliography165
Index166

-iii-

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Tips and Tricks for Web Site Managers
Table of contents

Table of contents

  • Title Page i
  • Contents iii
  • Acknowledgements iv
  • Introduction 6
  • Chapter 1 - Site Definition and Planning 8
  • Chapter 2 - Information Architecture and Navigation Design 20
  • Chapter 3 - Page Design and Graphics 73
  • Chapter 4 - Site Quality and Accessibility 94
  • Chapter 5 - Web Site Policies and E-Commerce 142
  • Chapter 6 - Marketing and Promotion 146
  • Conclusion 162
  • Appendix 163
  • Bibliography 165
  • Index 166
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