Web site promotion is not a single event, but a continuous process. As with ‘real world’ marketing activities, it is part of the ongoing life of the organisation. No single activity guarantees success, rather it is the combination of promotional techniques that builds site traffic over time
Your audience will determine which promotional strategy is most effective, but there is a group of actions that can be applied to almost all web sites, whether or not they have a substantial marketing budget. Even if your service is not actively competing with similar sites, you are still competing with the rest of the Web for your audiences time and attention. Being easily found is as much about customer service as it is about competitiveness—the more easily you can be found, the better the service to those who know about you, the better the impression on those who do not.
‘The Internet is like a big city full of blindfolded people. No one will know your site is there unless you tell them. ’
There are ten key ways to attract attention to your web site: some will be more effective than others, and some are definitely more time-consuming or expensive than others. All should at least be considered, and then implemented—as far as possible, practical or affordable.