Attneave, F. (1959). Applications of information the ory to psychology: A summary of basic concepts, methods, and results. New York: Holt.
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.
Cleveland, C. E. (1986). Semiotics: Determining what the advertising message means to the audience. In J. Olson & K. Sentis(Eds.), Advertising and consumer psychology (Vol.3, pp. 227–241). New York: Praeger.
Englis, B. G., & Solomon, M. R. (1995, Spring). To beand not to be: Lifestyle imagery, references groups, and The Clustering of America. Journal of Advertising, 24, 13–28.
Ha, L. (1996). Factors counter vailing the negative effects of advertising clutter on brand equity. In G. B. Wilcox (Ed.), Proceedings of the 1996 Conference of the American Academy of Advertising (pp. 73–74). Austin: University of Texas at Austin.
Haire, M. (1950, April). Projective techniques in marketing research. Journal of Marketing, 14, 649–656.
Hirschman, E. C., & Thompson, C. J. (1997, Spring). Why media matter: Toward a richer understanding of consumers'relationships with advertising and mass media. Journal of Advertising, 26, 43– 60.
Holbrook, M. B. 1987. The study of signs in consumer esthetics: An egocentric review. In J. UmikerSebeok (Ed.), Marketing and semiotics: New directions in the study of signs for sale (pp. 74–121). New York: de Gruyter.
Johar, J. S., & Sirgy, M. J. (1991, September). Value-ex Pressive versus utilitarian appeals: When and why to use which appeal. Journal of Advertising, 20, 23–33.
Kapferer, J.-N. (1992). Strategic brand management. New York: The Free Press.
Kehret-Ward, T. (1987). Combining products in use: How the syntax of product use affects marketing decisions. In J. Umiker-Sebeok (Ed.), Marketing and semiotics: New directions in the study of signs for sale (pp. 219–238). New York: de Gruyter.
Leiss, W., Kline, S., & Jhally, S. (1986). Social communication in advertising: Persons, products, & images of well-being. Toronto: Methuen.
Levy, S. J. (1986). Meanings inadvertising stimuli. In J. Olson & K. Sentis(Eds.), Advertising and consumer psychology (Vol.3, pp. 214–226). New York: Praeger.
Lunt, P., & Livingstone, S. (1992). Mass consumption and personal identity: Everyday economic experience. Buckingham, England: Open University Press.
Mc Cracken, G. (1986, June). Culture And consumption: Atheoretical account of the structureand movement of the cultural meaning of consumer goods. Journal of Consumer Research, 13, 71–84.
Mc Cracken, G. (1988). Culture and consumption: New approaches to the symbolic character of consumer goods and activities. Bloomington: Indiana University Press.
Mc Cracken, G. (1990, January). Culture And consumer behavior: An anthropological perspective. Journal of the Market Research Society, 32, 3–11.
Mick, D. G. (1986, September). Consumer Research and semiotics: Exploring the morphology of signs, symbols, and significance. Journal of Consumer Research, 13, 196–213.
Mick, D. G., & Buhl, C. (1992, December). A meaning-based model of advertising experiences. Journal of Consumer Research, 19, 317–338.
Olson, J. (1986). Meaning analysis inadvertising research. In J. Olson & K. Sentis(Eds)., Advertising and consumer psychology (Vol.3, pp. 275–283). New York: Praeger.
Osgood, C. (1963). On understanding and creating sentences. American Psychologist, 18, 735–751.
Osgood, C. E., Archer, W. K., & Miron, H. S. (1962). The cross-cultural generality of meaning systems: Proposal appendices. Unpublished manuscript, University of Illinois, Institute for Communications Research, Urbana.