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Diversity in Advertising: Broadening the Scope of Research Directions
By Jerome D. Williams; Wei-Na Lee et al. | Go to book overview
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: Diversity in Advertising: Broadening the Scope of Research Directions.
Contributors: Jerome D. Williams - Editor, Wei-Na Lee - Editor, Curtis P. Haugtvedt - Editor.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 2004.
Page number: *.
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Diversity in Advertising: Broadening the Scope of Research Directions
Table of contents
Table of contents
Table of contents
- Title Page *
- Contents vii
- Contributors xi
- Preface xiii
- Diversity in Advertising - Broadening the Scope of Research Directions *
- I - Historical Perspectives on Diversity and Advertising: Where We've Been and Where We're Going 1
- Chapter One - Diversity in Advertising: a Summary and Research Agenda 3
- References *
- Chapter Two - Science for Sale: Psychology's Earliest Adventures in American Advertising 21
- References 38
- II - The Dark Side of Diversity in Advertising: Discrimination, Prejudice, and Bias 41
- Chapter Three - On the Predictive Utility of the Implicit Association Test: Current Research and Future Directions 43
- References *
- Endnotes 58
- Chapter Four - Demystifying the Nonconscious: Unintentional Discrimination in Society and the Media 59
- References *
- Endnotes *
- Chapter Five - Interethnic Ideology in Advertising: a Social Psychological Perspective 75
- References *
- Chapter Six - It's Not Just What You Think, It's Also How You Think: Prejudice as Biased Information Processing 93
- References *
- Endnotes *
- Chapter Seven - The Transmission of Prejudice: What Do Our Marketing Strategies Really Reinforce? 121
- References 131
- Chapter Eight - When Perceptions Affect Broadcasting in the Public Interest: Advertising Media Buyers as an Economic Hurdle for Black-Oriented Radio Stations 133
- References *
- III - The Influencing Role of Language in Diversity in Advertising 151
- Chapter Nine - Language in Multi Cultural Advertising: Words and Cognitive Structure 153
- References *
- Endnotes *
- Chapter Ten - Ethnic Influences on Communication Patterns: Word of Mouth and Traditional and Nontraditional Media Usage 177
- References *
- Chapter Eleven - Discover Ing Brand Equity Through Psycholinguistic Methods 201
- References 213
- IV - The Influenceing Role of Social and Information Contexts in Diversity in Advertising 215
- Chapter Twelve - Consumer Distinctiveness and Advertising Persuasion 217
- References *
- Endnotes *
- Chapter Thirteen - Diversityin Advertising: the Influence of Contextual Conditioning Effects on Attitudes 237
- References *
- V - The Influencing Role of Source Effects in Diversity in Advertising 245
- Chapter Fourteen - Styleor Substance? Viewers' Re Actions to Spokesperson's Race in Advertising 247
- References *
- Chapter Fifteen - Moving Beyond Race: the Role of Ethnic Identityin Evaluating Celebrity Endorsers 259
- References *
- Chapter Sixteen - Michael Jordan Who? the Impact of Other-Race Contact in Celebrity Endorser Recognition 279
- References *
- Endnotes *
- VI - Broadening the Concept of Diversity: Going Beyond Black and White 299
- Chapter Seventeen - Diversity: Population Versus Market 301
- References *
- Endnotes *
- Chapter Eighteen - It Must Bethe Cues: Racial Differences in Adolescents' Responses to Culturally Embedded Ads 319
- References *
- Chapter Nineteen - The Case for Separation of Asian American Ethnic Groupsas We Consider Our Target-Market Strategies 341
- References *
- Chapter Twenty - Mainstream Marketers Advertise to Gays and Lesbians: Strategic Issues and Research Agenda 357
- References *
- Chapter Twenty One - Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways? 369
- References *
- Chapter Twenty Two - Health Promotion and Interactive Technology: Do Gender Differences Matterin Message Design? 383
- References *
- Chapter Twenty Three - The Presence of Religious Symbols and Values in Advertising 401
- References *
- Chapter Twenty Four - Ethics, Machiavellianism, and Social Values: Implications for Advertising 409
- References *
- Author Index 423
- Subject Index 439
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