Diversity in Advertising: Broadening the Scope of Research Directions

By Jerome D. Williams; Wei-Na Lee et al. | Go to book overview

Author Index

A
Aaker, D. A., 203–204, 213, 314,317
Aaker, J., 321, 324, 329, 337
Aaker, J. A., 252, 256
Aaker, J. L., 217, 221–223, 225, 228, 230–231, 233, 234
Abrams, D., 220–221, 234
Acre, C., 261, 275
Adorno, T. W., 94, 115,123, 130
Advertising Age,138, 148
“Agencyincome by top ten broadcast, ” 135, 148
Agnoli, F., 154, 174
Agrawal, J., 281, 295
Airhihenbuwa, C. O., 11, 16
Alba, R., 261, 275
Alba, R. D., 233, 234
Albaum, G., 315,317
Albers-Miller, N. D., 402, 408
Alesandrini, K. L., 158, 174
By, G. M., 304, 315,317
Allport, F. H., 122, 130
Allport, G. W., 99, 115,124, 130,231, 234
Alreck, P., 388, 396
Alsop, R., 15, 16
Ambady, N., 63, 72
Amodio, D. M., 96, 116
Anastasio, P. A., 80, 89, 91
Anderson, J., 165, 174
Anderson, R. E., 188, 198
Appiah, O., 320, 323–325, 337, 337–338
Archer, D., 67, 70
Archer, W. K., 204–205, 213
Arcuri, L., 99–100, 111, 117
Ariely, D., 385–386, 390, 396
Armstrong, G., 316,317
Arndt, J., 180, 197
Aronson, J., 63, 69, 73
Ashburn-Nardo, L., 98, 115
Ashmore, R. D., 70, 72
Askey, L., 320, 338
Assael, H., 202–203, 209, 214, 314,317
Atkin, C., 321, 338
Attneave, R., 204, 213
Atwater, D. F., 15, 20
Awhigham-Desir, M., 182, 197
Aylesworth, A. B., 237, 242, 243

B
Bachman, B. A., 80, 89, 91
Bachman, R. D., 136–137, 148
Bagui, S., 385, 393, 396
Bahmanziari, T., 387, 398
Baker, D. B., 23–24, 38
Baker, M. J., 282, 295,349, 353
Balasubramanian, S., 341, 353
Ball, A., 345, 353
Bamossy, G. J., 316,317
Banaji, M. R., 45–47, 56,63, 71,96, 98, 109, 115–116
Banks, J. A., 341, 353
Barban, A., 138, 148
Barban, A. B., 6, 16
Barden, J., 54, 57
Bardow, W., 136, 148
Bargh, J., 99, 115
Bargh, J. A., 59, 61–62, 70–71,73, 73
Barnett, T. D., 287–288, 295
Barrios, M., 67, 70
Barsalou, L., 165, 174
Basow, S. A., 323, 338
Batra, R., 387, 396
Batts, V., 44, 57,95, 111, 117
Bauer, R. A., 4, 16
Baumeister, R. F., 79, 90
Bearden, W. O., 180–181, 197, 314,317

-423-

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