Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Diversity in Advertising: Broadening the Scope of Research Directions.
Contributors: Jerome D. Williams - Editor, Wei-Na Lee - Editor, Curtis P. Haugtvedt - Editor.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 2004.
Page number: 439.
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