Diversity in Advertising: Broadening the Scope of Research Directions

By Jerome D. Williams; Wei-Na Lee et al. | Go to book overview

Subject Index

A
Academic performance, stereotyped advertising and, 69
Acculturation
definition of, 12, 344
and effects of ethnicity, 344–346
andheterogeneity of ethnic groups, 419–420
needfor research on, 12–13
Adolescents, responses to culturally embedded ads
expected predictors of, 321–322, 322 f
racial differences in, 319–339, 333 t
Advertising. see also Diversity, in advertising
in America, origins of, 25–27
culturally embedded, adolescents' responses to, racial differences in, 319–339, 333 t
distinctiveness and, 221–228
as economic force, 3
ethics for, 403, 409–421
interethnic ideologyin, 75–92
nonconscious bias in, 66–69
and prejudice, 124–126
psychology of
history of, 21–39
pioneers in, 27–37
roleof, 5–7
as socio culturalforce, 3–4
Advertising cues, needfor research on, 228–229
Advertising media buyers
and Black-orientedradio stations, 133–149
demographic s of, 140
perceptions of ethnicmarkets, 138–144
Advertising talk, ethnicity and, 186–191, 188 t, 190 t
Affective laden contextual information, definition of, 237
African Americans
inadvertising, 136
advertising to, advantages of, 134
buying power of, 5, 177
communication patterns of, 184–194, 185 t, 187 f, 188 t, 190 t, 193 t
cultural voyeurism and, 336
demographic s of, 4–5
heterogeneity of, needfor research on, 10
media re presentations of, 66–67, 125
and other-race effect, 287, 287 f, 288–291
radio stations oriented to
advertising media buyersand, 133–149
gover nment and, 136–137
responses
to culturally embedded ads, 331 t
to ethnic identity of endorser, 273
Airline travel, advertising, desirable formats for, 142, 142 t
Anglo Americans. see also White Americans communication patterns of, 184–194, 185 t, 187 f, 188 t, 190 t, 193 t
Appliedpsychology, beginnings of, 22–25
Asian Americans
buying power of, 177
as consumers, 343–344
demographic s of, 5
heterogeneity of, needfor research on, 10
media re presentations of, 126
and other-race effect, 287, 287 f

-439-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Diversity in Advertising: Broadening the Scope of Research Directions
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 447

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.