Sports Marketing and the Psychology of Marketing Communication

By Lynn R. Kahle; Chris Riley | Go to book overview

REFERENCES

Abratt, R., Clayton, B., & Pitt, L. (1987). Corporate objectives in sports sponsorship. International Journal of Advertising, 6, 299–311.

Abratt, R., & Grobler, P. (1989). The evaluation of sports sponsorship. International Journal of Advertising, 8, 351–362.

Armstrong, J. (1997, November). Three stripes, you're in. Sport, 88, 84.

Copetas, A. C. (1998, February 11). Playing the sponsorship game. The Wall Street Journal Interactive Edition. Retrieved July 21, 2003, from http://interactive.wsj.com/archive/ retrieve.cgi?id=SB8871440579093000.djm

Creswell, J. W. (1994). Research Design: Qualitative and Quantitative Approaches. Thousand Oaks, CA: Sage.

Duhigg, C. (2003, August 18). Refusing to sweat. The Washington Post, E01.

Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24, 343–373.

Jones, J. P. (1992). How Much Is Enough: Getting the Most From Your Advertising Dollar. New York: Lexington Books.

Lane, R. (1996, October 14). You are what you wear. Forbes, 158, 42.

Marshall, C., & Rossman, G. B. (1995). Designing Qualitative Research. Thousand Oaks, CA: Sage.

Martin, J. H. (1994). Using a perceptual map of the consumer's sport schema to make sponsorship decisions. Sport Marketing Quarterly, 3, 27–31.

McCarthy, M. (2003, April 3). Rivals scramble to topple Nike's sneaker supremacy. USA Today, 1B.

Nike most recognized sponsors, survey says. (1998, February 1). The Seattle Times, p. D7.

Pope, N. (1998, January). Overview of current sponsorship thought. The Cyber-Journal of Sport Marketing. Retrieved July 21, 2003 from http://www.cad.gu.edu.au/cjsm/pope21.htm

Reynolds, B. (1998, April 12). Sneaker deals not squeaky clean. The Record, p. S02.

Sandomir, R. (2002, February 27). Salt Lake Games end, marketing games begin. The New York Times, D3.

Saporito, B. (1998, March 30). Can Nike get unstuck? Time, 48–53.

Stake, R. E. (1995). The Art of Case Study Research. Thousand Oaks, CA: Sage.

Stotlar, D. (1993). Sponsorship and the Olympic Winter Games. Sport Marketing Quarterly, 2, 35–43.

Wilson, G. A. (1998). Does sport sponsorship have a direct effect on product sales? The Cyber-Journal of Sport Marketing. Retrieved July 21, 2003 from http://www.ca.gu.edu.au/cjsm/wilson.htm

Yin, R. K. (1994). Case Study Research. Thousand Oaks, CA: Sage.

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