No Sense of Place: The Impact of Electronic Media on Social Behavior

By Joshua Meyrowitz | Go to book overview

5

The Merging of Public Spheres

Perhaps the primary characteristic of any medium is its ability to impinge on our senses and connect with our processes of thought and expression. If no one has access to a medium, then no one can send or receive its messages. This idea is almost too obvious to mention. What is less obvious, however, is the related fact that the type of access and the steps needed to achieve access are different for different media. Different media tend to establish different types and numbers of social information-systems. The widespread use of a new medium, therefore, may increase or decrease the "sharedness" of social information. One medium may tend to create separate information-systems for different people; another medium may tend to include many different types of people in a common set of situations. This chapter describes and discusses the characteristics of electronic media, particularly television, that tend to lead to a breakdown in discrete information-systems for different sections of the population.

As a number of media critics have observed, part of the reason for television's heterogeneous audience is that the economic system of television is based on "selling" viewers to advertisers.' While viewers often think of television programs as "products," themselves as the "consumers," and advertising as the "price" paid to watch the programs, the true nature of the television business is quite different. The products are the viewers who are sold to advertisers. The more viewers a program draws, the more money advertisers are willing to pay to have their message aired. Because of this system, network broadcasters have little interest in designing programs that meet the specialized needs of small segments of the audience.

A basic rule of network programming is "Least Objectionable Programming" (LOP). That is, the key is to design a program that is least likely to be turned off, rather than a program viewers will actively seek out. After

-73-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
No Sense of Place: The Impact of Electronic Media on Social Behavior
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 416

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.