We wish to thank Mark Lepper of Stanford University for his detailed and useful comments on an earlier version of this book. Thanks also go to the folks at Lawrence Erlbaum Associates, especially to Larry Erlbaum, Debra Riegert, Marianna Vertullo, and Jason Planer for their support and patient help.
To Kurt Lewin, Stanley Schacter, Leon Festinger, and Harold Kelley, champions of experimental social psychology at MIT in the mid1940s, and especially to Alex Bavelas who gave me my first research job.
To Tae Woo, Alice Eagly, and Eliot Smith, who turned me on to Social Psychology.
To my family, for their constant support and love (and hoping this clarifies my occupation!).