Experiments with People: Revelations from Social Psychology

By Robert P. Abelson; Kurt P. Frey et al. | Go to book overview

7
Baptism of Fire:
When Suffering
Leads to Liking

“Fanaticism consists in redoubling your effort when you have forgotten your aim. ”

—George Santayana (1863–1952), Spanish—American philosopher


BACKGROUND

Chapter 6 showed that, when we are led, with minimal inducement, to behave in a manner inconsistent with our attitudes, our attitudes often shift to become more consistent with our behavior (Festinger & Carlsmith, 1959). This is one way of reducing the unpleasant cognitive dissonance that comes from knowing we have willingly done something embarrassing or immoral. Because the deed cannot be denied, nor responsibility for it evaded, we preserve our dignity or integrity by adopting an attitude that justifies the deed, and by believing that we held that attitude all along.

However, cognitive dissonance can also arise, and be resolved, by other means. Consider the identical twins, Jess and Tess. Normally inseparable, the pair happened to attend different showings of the same movie. Whereas Jess paid an extravagant $ 20 for an advance screening, Tess paid a paltry $ 5 for a bargain matinee. Unfortunately the movie they watched turned out to be rather disappointing—at least, that was the subsequent consensus of movie—goers and critics alike. Some days later Jess and Tess got around to discussing their respective cinematic experiences. Although they usually agreed about everything, they found that they disagreed about the merits of the movie. Whereas Tess echoed the misgivings of the majority, Jess was fulsome in her praise.

-79-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Experiments with People: Revelations from Social Psychology
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 358

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.